Quantitative Research
quantitative research is a way of generating numerical data and transforming it in to usable statistics.
this can be received using questionnaires and online pols.
quantitative research can be used to generate pie and bar charts that can then be used in presentations to support your work.
Qualitative Research
un like quantitative research were the results are numerical, Qualitative Research gives you a range of results.
for example if you were to ask someone how many animals they own you would get a numerical answer and that would be quantitative research. If you were to ask what kind of animals they have you would get a range of answers back and that would fall under qualitative research.
Audience Profiling
audience profiling is used to find out about an audience before hand so your message gets across to the right people.
this might include things like age, gender, field of work, interests, food habits, religious background, etc.
Demographic
a common method of audience profiling this defines the adult population largely by there field of work .
this brakes them up in to 6 groups and then labels them using the letter code that best describes there income status.
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psychographics the simplest way the way of describing your audience by observing their behavior andtemperament traits.
psychographics labels an individual and makes an assessment regarding their specific viewing and payment habits.
http://www.codeproject.com/Articles/35759/A-Simple-Pie-Chart-Control-Improved-D-Pie-Chart
https://dk-media.s3.amazonaws.com/media/1iecc/images/12448238/bigthumb/Social-Media-Focus-Group.png
http://www.onepoll.com/qualitative-research-and-social-media/
http://theevilnumber27.wordpress.com/2010/03/25/hot-of-the-press-the-demographics-of-social-gaming/
http://www.ideaverse.com.sg/how-social-data-helps-marketing/
this can be received using questionnaires and online pols.
quantitative research can be used to generate pie and bar charts that can then be used in presentations to support your work.
Qualitative Research
un like quantitative research were the results are numerical, Qualitative Research gives you a range of results.
for example if you were to ask someone how many animals they own you would get a numerical answer and that would be quantitative research. If you were to ask what kind of animals they have you would get a range of answers back and that would fall under qualitative research.
Audience Profiling
audience profiling is used to find out about an audience before hand so your message gets across to the right people.
this might include things like age, gender, field of work, interests, food habits, religious background, etc.
Demographic
a common method of audience profiling this defines the adult population largely by there field of work .
this brakes them up in to 6 groups and then labels them using the letter code that best describes there income status.
Psychographics
psychographics the simplest way the way of describing your audience by observing their behavior andtemperament traits.
psychographics labels an individual and makes an assessment regarding their specific viewing and payment habits.
http://www.codeproject.com/Articles/35759/A-Simple-Pie-Chart-Control-Improved-D-Pie-Chart
https://dk-media.s3.amazonaws.com/media/1iecc/images/12448238/bigthumb/Social-Media-Focus-Group.png
http://www.onepoll.com/qualitative-research-and-social-media/
http://theevilnumber27.wordpress.com/2010/03/25/hot-of-the-press-the-demographics-of-social-gaming/
http://www.ideaverse.com.sg/how-social-data-helps-marketing/
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